Sri Lanka Tourism launches new brand image Sri Lanka Small Miracle

Sri Lanka Tourism launches new brand image Sri Lanka Small Miracle


» Sri Lanka Tourism launches new brand image Sri Lanka Small Miracle
Sri Lanka Tourism launches new brand image Sri Lanka Small Miracle


Sri Lanka Tourism officially launched its new logo and tagline ‘Sri Lanka Small Miracle’ on Tuesday, in Colombo, opening a new chapter in destination branding, for this island nation.

Unveiled at a historic moment, when world wide perception of the destination is changing from “Visit with caution, to visit and explore”. ‘Sri Lanka: Small Miracle’ tag line and brand positioning is uniting all in working towards delivering on the promise.

Sir Arthur C Clarke distinguished science fiction writer who chose to adopt Sri Lanka as his home in 1956, remaining until his death in 2007, has said “The island of Sri Lanka is a small universe; it contains as many variations of culture, scenery, and climate as some countries a dozen times its size.” Words prompted by the lovely beaches, beautiful landscapes, impressive ruins, a vibrant culture and a charming people: Sri Lanka a Small Miracle.

The challenge is for the visitor to find the miracle that is Sri Lanka; its many mysteries, its diversity, its natural beauty and now the beauty of its charming people as they unite under one flag marching towards rebuilding a united Sri Lanka; a country of 20 million people gathered as children of Mother Sri Lanka.
» Champions return to ride the surf
Champions return to ride the surf


The UK Pro Surf Tour will return to Sri Lanka in July for the ‘Sri Lanka Champion of Champions Surf Contest’ at Arugam Bay. Located on the East coast Arugam Bay is sought for its ‘point breaks’ which rank among the best in the world.

Arugam Bay for long was accessed by only those who dared to defy caution and gave in to temptation traveling to the East coast to ride the wave, enjoy the pristine beauty of the location and the warmth of the locals ever eager to please visitors.

The 2009 Championships will run from July 1st to 6th and has attracted 48 surfers who compete to become the ultimate champion. Some of UK’s top professional surfers will ride the surf, with those from other surfing destinations and some Sri Lankan surfers too are billed to compete, making the event more attractive to all at Arugam Bay.

Dave Reed, UK Pro Surf Tour director commenting on the Championships said “It’s good to be going back to Sri Lanka again; we are looking forward to seeing some great waves and world class surfers competing at Arugam Bay. The competition is a fantastic opportunity for competitors from around the world to discover what I believe to be one of Sri Lanka’s greatest assets – the excellent surf and spectacular beaches.
» Champions return to ride the surf
Champions return to ride the surf



Sri Lanka Tourism promoted the launch of a Peace Song which brought over 50 Sri Lankan artistes together, last week, to present a fusion of Eastern and Western music. The song is sung in English, Sinhala and Tamil and conveys a message of unity based on the principles of equality amongst people of one nation.

Composed by popular songwriter Sohan Weerasinghe with committed contributions from several of the best in the field of music in Sri Lanka,
the proceeds of the sale of the song, will go towards a special fund initiated by the Ministry of Tourism to provide assistance in bringing back normalcy to the lives of those affected by the long drawn conflict in the north.
» Gearing to deliver
Gearing to deliver


The Sri Lanka Convention Bureau held its 7th annual residential training workshop this year;at the Earl’s Regency Hotel in Kandy. Held to equip staff engaged in planning, organizing and handling of Meetings, Conferences, Exhibitions and Events the programme was conducted over three days with the participation of local and foreign resource persons.

Jill Henry from Malaysia, Scott Campbell from the UK and Marcel Ewals from Thailand handled the technical sessions while Renton de Alwis began the programme with a presentation on Destination Marketing, Dharni Soza spoke on Incentives and Anuruddha Bandara on Special Activities.

All essential areas of the Meetings industry were covered with 40 personnel benefiting from attending the training programme.