The Sri Lanka Tourism Report

You save: $155.00 (15%)
Sri Lanka Tourism Report
The Sri Lanka Tourism Report

* Independent 5 year Tourism industry forecasts in Sri Lanka.
* Original Tourism market research and Tourism sector trend analysis for the Sri Lanka Tourism industry.
* Competitive intelligence, Sri Lankan Tourism company rankings and SWOT analyses on international and domestic Tourism companies in Sri Lanka.

The Sri Lanka Tourism Report has been researched at source, and features latest-available data covering tourist expenditure, government expenditure on tourism, foreign direct investment projects, domestic airline revenues, passenger arrivals and departures, and the country’s hospitality markets; 5-year industry forecasts through end-; company rankings and competitive landscapes for multinational and local companies; and analysis of latest industry developments, trends and regulatory changes, as well as political risk factors affecting theSri Lankan tourism sector.

Business Monitor International’s Sri Lankan Tourism Report provides industry professionals and strategists, corporate analysts, associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on theSri Lankan tourism industry.
Key Benefits of Report

* Benchmark BMI’s Independent 5-year Tourism Industry Forecasts on Sri Lanka to test other views – a key input for successful budgetary and planning in the Sri Lankan Tourism market.
* Target Business Opportunities & Risks in the {nationality} Tourism Sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments in Sri Lanka.
* Exploit the Latest Competitive Sri Lankan Tourism Intelligence & company SWOTS on your competitors and peers through company rankings by sales, market share and ownership structure – includes multi-national and national companies inSri Lanka.

Coverage
Executive Summary

Summary of BMI’s key forecasts and industry analysis, covering the commercial airline, hospitality and Tourism Report infrastructure industries, landmark joint ventures and acquisitions, projects, and the regulatory environment.
BMI 5 - Year Tourism Report Outlook

Structure, size and value of industry sector; overview of industry landscape.
Assessment of business operating environment and latest regulatory developments. Forecasts for government expenditure on Tourism Report industry. Forecasts for tourist arrivals/departures/airline passenger traffic (international and domestic) and tourism receipts.
BMI 5 - Year Macroeconomic Forecast

Forecasts for all headline macroeconomic indicators, including real GDP growth, inflation, fiscal balance, trade balance, current account and external debt.
Commentary on local exchange rates and their effect on tourism industry.
Business Environment Rankings

Comparative cross-border analysis assessing business and regulatory factors to rank Asia’s most competitive Tourism Report markets. Indicators used include Political Risk, Business Environment Risk, Forecast International Tourism Receipts, Visitor Arrival Growth, Investment Environment and Shock Factors (taking account of any special factors such as terrorism, natural disasters and disease).
Travel

Comparative company analyses and rankings by sales, passengers carried, size of fleet and employee size of leading airlines.
Special focus on effect of rising jet fuel costs on airline industry.
Hospitality

Overview of hospitality industry structure detailing no of beds, no of rooms, and hotel occupancy rates. Comparative company analyses and rankings by sales, and no of establishments of leading hotel groups.
Company Profiles & SWOTS

Company profiles, including SWOT (strengths, weaknesses, opportunities and threats) analyses, fully researched senior executives, contact details and business activity.
Sri Lanka Tourism Report
Was: $1030.00
Now: $875.00
You save: $155.00 (15%)
Table of Contents
Chapter - Executive Summary
Sri Lanka Tourism Industry SWOT
Sri Lanka Political SWOT
Sri Lanka Economic SWOT
Sri Lanka Business Environment SWOT
Chapter - Market Overview
Tourism Outlook
Sri Lanka Tourist Arrivals By Month (Jan-Nov 2008)
Current situation
Table: Sri Lanka Travel Industry - Historical Data & Forecasts
Looking to India for growth
Table - Tourism Historical Data & Forecasts
Boosting Visitor Numbers From The Middle East
Developing tourism in the east
Chapter - Sri Lanka – Business Environment Ratings
Regional Tourism Business Environment Ratings
Chapter - Travel
Commercial Airlines
Oil Price Forecast
Table: Oil Product Price Forecasts (US$/bbl)
Chapter - Hospitality
Hotels
Table: Sri Lanka – Structure of Accommodation Market
Table: Major Hotels By City/Resort, October 2008
Aitken Spence Hotels To Expand
Chapter - Monetary And Exchange Rate Policy
Monetary Policy
Table: Sri Lanka – Monetary Policy
Exchange Rate Policy
Table: Sri Lanka - Exchange Rate Policy
Chapter - Company Profiles
Sri Lankan Airlines
John Keells Hotels
Chapter - Country Snapshot: Sri Lanka Demographic Data
Section 1: Population
Table: Demographic Indicators, 2005-2030
Table: Rural/Urban Breakdown, 2005-2030
Section 2: Education And Healthcare
Table: Education, 2002-2005
Table: Vital Statistics, 2005-2030
Section 3: Labour Market And Spending Power
Table: Employment Indicators, 2001-2006
Table: Consumer Expenditure, 2000-2012 (US$)
Table: Average Annual Wages, 2000-2012
Chapter - Tourism Business Environment
Tourism Ratings – Methodology
Ratings Overview
Table: Tourism Business Environment Indicators
Table: Weighting of Components
Chapter - BMI Forecast Modelling
How We Generate Our Industry Forecasts
Tourism Industry
Sources
Sri Lanka Tourism Report
Was: $1030.00
Now: $875.00
You save: $155.00 (15%)
Executive Summary

Core Forecasts

Tourist arrivals for 2008 showed a year on year (y-o-y) decline of 11.2%, culminating in to 438,475 arrivals to the country. Q108 gave a particularly poor performance, with July seeing a 25.3% decline in visitor arrival numbers, August seeing a 31.4% decline and September a 20.4% fall in comparison to the previous years. Tourism revenues for the January-November 2008 period showed a 10% fall, to US$304mn.

2008 arguably saw an improvement in the country’s civil and political situation, as government forces made strong advances against the rebel Liberation Tigers of Tamil Eelam (LTTE, Tamil Tigers). However, while the civil situation improved, the global economic situation has deteriorated. This latter circumstance is probably the main determinant of the fall in the number of visitors arriving, as tourists cut back on spending across the globe.

Moving forward, we believe that the global economic situation will continue to limit the amount of Western tourists travelling to Sri Lanka. However, this shortfall could be partially offset by an increase in visitors from India and the Middle East region. For 2008 and 2009, we are forecasting declines in visitor arrival numbers y-o-y, with 2010 likely to mark the low point over the short-term. Beyond this point, we are cautiously optimistic that Sri Lankan tourist arrivals can slowly bounce back, provided that the country’s improved civil and political situation does not deteriorate once again.

New promotions to be derailed by economic crisis?

At the start of 2009, Sri Lanka announced a spate of new tourism initiatives to help the industry weather the current global economic slowdown. These include: the promotion of domestic tourism via an initiative known as ‘Narambamu Sri Lanka,’ targeted international promotions, focused on the UK, France, Germany, Russia and India, with other marketing efforts concentrated on Japan and China, as well as making improvements to existing tourist infrastructure.

At the same time, the Sri Lanka Tourism Development Authority (SLTDA) is looking to set up a LKR400mn national fund to help support the tourism industry over the coming five years.

Although BMI broadly welcomes these new initiatives, it remains to be seen how effective they will prove at a time when global tourism demand is forecast to remain flat at best by leading industry bodies. In particular, it is hard to see how demand can be boosted from countries such as the UK, France and Japan, all of which are experiencing a particularly hard economic slowdown.

Civil situation still a concern

In an important strategic and symbolic victory for the government of Sri Lanka, the military confirmed on January 2 2009 that it had seized Kilinochchi, the de facto capital of the rebel Liberation Tigers of Tamil Eelam (LTTE, Tamil Tigers). The capture of the LTTE's administrative capital marks a new phase in the long-running civil war between the Tamil Tigers and the Sinhalese-dominated government of Sri Lanka; one that will likely see the rebels return to more traditional guerrilla tactics.

BMI’s core scenario is for the government’s ability to exercise greater authority over the north in 2009, however this will be accompanied by an ongoing insurgency campaign on the part of the Tamil Tigers for at least the next year. Moreover, we do not see the government managing to curtail the LTTE through military means alone. This suggests that it will be forced to pursue a diplomatic resolution later in our forecast period.

With regard to Sri Lanka’s tourism industry, the greatest threat is posed by any renewed wave of suicide bombings or other attacks on tourist destinations by LTTE fighters. Any spread of violence into the south and west of the country would have devastating consequences for the tourism industry.

SLTB split in two

In October 2008, the Sri Lanka Tourist Board (SLTB) was split into two entities: the Sri Lanka Tourism Development Authority (SLTDA) and the Sri Lanka Tourism Promotion Bureau (SLTPB). The SLTDA will focus on development and classification, with the SLTPB to focus on promotional activities.
List of Ranked Companies
Competitive Landscape for Asia Tourism Reports: Sample of Companies Ranked

[TOP]

Comparative cross-border analysis assessing business and regulatory factors to rank Asia’s most competitive tourism markets. Indicators used include Political Risk, Business Environment Risk, Forecast International Tourism Receipts, Visitor Arrival Growth, Investment Environment and Shock Factors (taking account of any special factors such as terrorism, natural disasters and disease). Company SWOTs for leading resort, hotel, airline, travel and tourism operators in each market, including competitive intelligence on overall geographic presence, competitive positioning and relationships with international operators; % share of operator markets; % share of international arrivals and departures; % share of busiest domestic routes; main products and services; panregional expansion, merger and acquisition strategies.
* Accor Asia
* AirAsia
* Air China
* Air India
* Best Western
* British Airways
* Cathay Pacific
* Garuda
* Holiday Inn
* Hyatt
* Malaysia Airlines
* Millennium & Copthorne Hotels
* Radisson
* Shangri-La Asia Limited
* Singapore Airlines
* Thai Airways
* VietNam Airlines