srilanka

ri Lanka

The Democratic Socialist Republic of Sri Lanka was called Ceylon until 1972. In ancient sources it is referred to as Lanka, Taprobane and also as Serendib. As a tourism destination it indeed has everything to ensure ‘serendipity’: for making happy and unexpected discoveries. Despite its size of only 65,525 square kilometers the island offers a wide variety of landscapes and great natural beauty: from picturesque beaches to impressive mountains, from rainforests to red desert-like plains, from spectacular botanical gardens to unique wildlife. The profusion of heritage and cultural attractions, including seven UNESCO World Heritage sites, means the tagline “Small Island, Big Trip” used in promotional campaigns hardly promises too much.

Synthetical analysis on ICT and tourism in Sri Lanka and opportunities for Tourism have been finalised.This analysis identifies key needs in the country for the Initiative and its national counterparts, as well as Opportuniities for E-tourism, Constraints, assets and best practices that will allow future organization of specialized workshops tailored thanks to relevant findings. For more information see: Sri Lanka case study.